When you're looking for an SEO consultant, how can you know if they are really any good? There isn't a degree that shows a person is educated in SEO, and even if there was, it wouldn't be worth anything after a couple of years, at most. You want to know that the person you've hired to do your SEO not only knows what they're doing, but keeps their skills is up-to-date. I participate in SEO Mastermind groups with one of the top names in SEO training, and am active in specialty Facebook groups focused on the topic of SEO with consultants from around the world. That's why I've taken the time to get certified by the premier Search Engine reporting tool, SEMRush in specific areas of SEO. Below are some of topics I am certified in, after having completed the SEMRush course.