Email marketing isn't as complicated as you might think.
You might think email marketing involves putting together a newsletter every month, or coming up with a lot of new promotional ideas. It doesn't have to be that hard. In fact, it's really simple.
We encourage our web design clients to include a blog on their website to post news and information that will keep it fresh in Google's eyes. By creating an email opt-in form on your website we have an automatic list of customers who want to hear the latest updates from your company. Then, using MailChimp, we create an automated newsletter to those people who have signed up. On whatever schedule you request, the newsletter will be generated to include all of your latest blog posts since the last newsletter! All you need to do is post the blog, MailChimp does the rest. Didn't make any blog posts this time around? Don't worry, MailChimp won't send a newsletter unless you have new posts.
While email marketing is a great tool for SEO, we've also found that this method save churches tons of time and effort in managing their weekly newsletters to get the word out about serving schedules, and other regular news.