Email marketing doesn’t have to be complicated.
You might think email marketing involves putting together a newsletter every month, or coming up with a lot of new promotional ideas. It doesn’t have to be that hard. In fact, it’s really simple. Once you create a blog on your website, I can create an email opt-in form for your customers who want to hear the latest updates from your company. Then, I use MailChimp to create an automated newsletter to those people who have signed up. On whatever schedule you request, the newsletter will automatically be generated to include all of your latest blog posts! Didn’t make any blog posts this time around? No problem, MailChimp won’t send a newsletter unless you have new posts.